WHAT IS DIGITAL MARKETING
is the promotion of products, services, or brands using online platforms and digital technologies. It helps businesses reach the right audience through the internet, mobile devices, and social media—where people spend most of their time today.
SCOPE OF DIGITAL MARKEING
The scope of digital marketing is vast and continuously growing as businesses increasingly depend on online platforms to reach their customers. With the rise of the internet, smartphones, and social media, digital marketing has become essential across all industries such as e-commerce, education, healthcare, real estate, and fashion.
TECHNIQUES OF DIGITAL MARKETING
1 Search engine Optimization
Search Engine Optimization (SEO) is the process of improving a website’s visibility on search engines like Google so that it appears higher in organic (unpaid) search results. There are two types of SEO
a)ON PAGE SEO
b)OFF PAGE SEO


